Writings of Stuart Whitmore

If you're looking for the latest news about the writings of Stuart J. Whitmore (author of: Lesson One: Revolution!; Two Boys, Two Planets; Journey to Yandol, and other stories; and, Wolf Block), you've found the perfect blog for that!

Refreshing Two Boys, Two Planets

If you look on the front page of the Video Liberty site you'll probably see a half-banner ad for Two Boys, Two Planets, which appears there via Project Wonderful. Considering that improving my book marketing has been a theme for me this year, and also considering that the sales of my children's book seem to be declining, I decided to put some time and effort into the book. This includes both marketing (such as online ads) and improving the book itself. I set last night as a deadline for myself to have an upgraded version of the Kindle edition uploaded to Amazon KDP, and some struggles with that upgrade process caused this week's blog post to be delayed.

My Beta Reader Told Me Something You Should Know

One of my "beta readers" for the Lesson One: Revolution! sequel (Extra Credit: Loyalty!) brought to my attention something that I should know to improve the story. (Warning: Very minor spoiler ahead.) Unlike an issue of word choice or punctuation (which were also detected), this is something about real life that would be helpful to know for many people, writers and non-writers alike. In the sequel, Dan sustains a serious injury and wants something to help deal with the pain. He has access to some first aid supplies that were in storage, and he opts to take some ibuprofen rather than a much stronger prescription drug because the latter is past its expiration date. That was written from my consumer-level "understanding" of medicine, and it turns out to not be the right choice. I'll fix the story, but read on to see what the right choice would be, and how what I learned from my beta reader could be helpful to you, and to your bank account.

Will They Make It A Wave or Just A Ripple?

Is it a major quake that will create a tsunami of change in the e-book market? Or is it a squib that is heard by the closest neighbors but which the rest of the world doesn't notice? Earlier this week, Barnes & Noble announced, as part of a corporate fiscal report, that the company's "Board of Directors authorized management to separate the Barnes & Noble Retail and NOOK Media businesses." In other words, the NOOK platform will become a separate business, spun off from the larger company. The change in the NOOK platform could be just what it needs to finally be a strong competitor to the Kindle platform. Or, it could be just a meaningless move in the platform's slow march toward following the Sony reader into the dim history of also-rans. It depends on how they manage the change. And when I say "manage the change" I mean break away from the plodding and ineffective "marketing" shown by Barnes & Noble today.

Do I Get Extra Credit For This?

If you're keeping track, you'll notice this blog post is a couple days late. Considering the lack of outcry, I don't think anybody is paying attention that closely. However, I intend to keep up my weekly blog posting, and I did not want to miss my Friday post deadline. It happened, however, because I've been busy. Oh, sure, everyone is busy these days. I'm usually always busy. But this time I was extra busy. With what, you might ask? Well, helping another author prepare her novel for publishing, for one thing. But since this is my "writing news" blog, I'm happy to announce some news! Another thing that has kept me busy is a new novel: Extra Credit: Loyalty! As you might guess or already know, it is the sequel to Lesson One: Revolution! Although the sequel is not yet ready to be published, I've reached some important milestones recently, but only by staying busy and, unfortunately, letting a few things slide.

How I Made a Profit With Less Revenue Than Cost

This week I decided to try a new approach to marketing Lesson One: Revolution!, for which I just reduced the price for the e-book edition. I've been intrigued by discussions on KBoards.com about using offers on Fiverr to promote books, so I decided to try my first paid advertising for book promotion. After I finally got funds into my Dwolla account, I ordered my first "Gig" (a unit of work on Fiverr). At the current book price and royalty rate, I only needed to sell a few copies to fully cover the Gig cost. The person offering the Gig indicated the promotion would be visible to 4000 people, so I had some vague hopes that I could get those few sales needed to break even. One nifty result was making my first sale of that novel on the NOOK platform, which has always performed vastly lower than the Kindle for my books overall. But did I break even and get a positive ROI? It's a bit of a trick question, as I'll explain below.

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